Creative history
ME!
Hii – I'm Ellen! Welcome to my website. I am an experienced creative, with leadership experience, and a passionate and diligent Brand Guardian. I am
more than capable managing design/creative teams, external suppliers, workload strategy, appraisals, art direction, socials, digital & websites, department budgeting, annual scheduling & forecasting, database management, data analysis, end-user fulfilment, client liaison, presentations to third parties and print buying... amongst many other things!
Creative Director
Brand Guardian / Creative direction for eight start-up brands / Creative concepts for product launches / Corporate Branding – responsible for writing Brand Guides and presentation decks for all / Creative writing / Product packaging / Digital advertising / Website creative & creation, construction and backend (coding) liaison / Brand ethos and brand guidelines / Social media pillars, calendar, concepts and strategy / Supplier liaison / Client liaison / Board meetings & presentations / Brand operations director – facilitating all aspects of the brand / Reporting – brand/company creative marketing status on a weekly basis with data analysis and forecasting / Budget management for spend on all brands / Team management – writing job descriptions, recruiting, line management, appraisals, disciplinaries / Client database management and analysis/reporting / Photoshoots – art direction, concept, styling, organisation / Data analytics / Customer communications – e-shots, newsletters, WhatApp broadcasts, insta engagements, socials / Packaging & POS
Head of Creative
Brand Guardian / Creative direction / Corporate Branding / Print buyer (annual budget £4m) / Print & digital advertising / Social media digital graphics & websites / Logo design / Exhibition concepts & graphics / Client creative presentations / Organisation & art direction of photoshoots / Line management of design department staff / Day-to-day management of Studio workload / In-house database management / Author of the company Sustainable & Responsible Mailing Guide / Author of the TF Environmental Printing Policy / Digital brochure & communication design / Digital creative proposals / Responsible for creative communications of sub-brands such as TFSC, Ealing Trailfinders Rugby Club, Ealing Trailfinders Cricket Club
European Creative Manager
Pan-European print & digital creative marketing campaigns / Packaging concepts & creative / Digital marketing & web design in multilingual formats / Line management of design department staff / Brand Guardian / Creative rebrand & end-user roll out / Strategic planning & budgeting / Print buying for European markets / Art direction, styling & co-ordination of photo shoots / Scheduling / Day-to-day Studio management / Creative project management / Creative input in NPD & concept scamps / Creative support for European markets / Archiving & data-basing
Senior Designer
Creative concepts & design artwork / Mentoring design team / Creative collateral to support council activities / Building and maintaining a portfolio of clients / Art direction of photographers and illustrators / Pre-pressing for the in-house printing team
Art Editor
Organising & running design teams on a day-to-day basis / Creative concepts from original briefs to be tested at international industry fairs / Creating & implementing style guides – originating & overseeing page layouts / Maintaining artistic and style consistency throughout a project to final publication / Commissioning and managing agencies / Art direction & styling of company photoshoots
Brands
