Ellen Woodward
I'm Ellen! Welcome to my website. I am an experienced Head of Creative, responsible for all design output for
a luxury brand and a passionate and diligent Brand Guardian. I also am more than capable managing design/creative teams, workload strategy, appraisals, art direction, digital & websites, department budgeting, scheduling, database management, data analysis, end-user fulfilment, client liaison, presentations
to third parties and print buying... amongst other things!
Head of Creative
Brand Guardian - writing, implementing & upholding
Creative direction of the company client Magazine
Corporate Branding update and implementation role-out
Manages in-house database of 95,000+ images & creative resources
Print buyer with an annual budget of approx £4m
Weekly Print Advertising – 50+ adverts a week
Digital advertising
Social media graphics & creative concepts
Logo design for all company sub-brands & NPD
Vector map origination
Exhibition concepts and graphics
Client presentation of all creative projects
Organisation & art direction of product photo shoots
Line management of design department staff
Produce the company Sustainable & Responsible Mailing Guide
Wrote the company Environmental Printing Policy
Artwork archive & database
Creative input in NPD – graphic concepts
Day-to-day management of the Studio
Web & Digital
European Creative Manager
Pan-European Brand marketing campaign creative concepts
Packaging concepts & creative – liaison with Packaging Technologists
Marketing collateral & web concepts for pan-European brands in multilingual formats
Project-managing creative agencies & freelancers
Brand Guidelines Guardian, ensuring adherence & European implementation
Creative rebrand & end-user roll out
Strategic planning and budgeting for the Brand
Print buying for all company collateral across 11 European markets
Art direction, styling & co-ordination of company photo shoots
Scheduling – assuring cost effective project delivery
Day-to-day management of the Studio
Creative input in NPD and supplying concept scamps as required
Creative communication support for European markets, understanding & adapting to how each has unique marketing needs
Archiving and data-basing all European design projects
Senior Designer
Creative concepts & design artwork
Mentoring design team
Creative collateral to support council activities
Building and maintaining a portfolio of clients
Art direction of photographers and illustrators
Pre-pressing for the in-house printing team
Art Editor
Organising & running design teams on a day-to-day basis
Creative concepts from original briefs to be tested at international industry fairs
Creating & implementing style guides – originating & overseeing page layouts
Maintaining artistic and style consistency throughout a project to final publication
Commissioning and managing agencies
Art direction & styling of company photoshoots
- Trailfinders
- GBC Laminators
- Nobo Office Products
- Sasco
- Kensington
- W8 Café
- Trailfinders Sports Club
- Ealing Rugby Club