Creative history
ABOUT ME!
Hi – I'm Ellen! Welcome to my website. I'm an experienced senior creative manager, a diligent brand architect and guardian, extensive experience of managing design/creative teams, workload strategy, art direction, digital and web, UX/UI, overseeing budgets, annual marketing scheduling, data analysis, end-user fulfilment, client liaison, pitch decks to third parties, stakeholder responsibilities — and much more!
Head of Creative | UX/UI
Brand Guardian – wrote and created the QS Brand Playbooks, and organised its global roll-out and training / Brand Architecture – restructured existing brand to four pillar thematic branding in Jan 2025 after acquisition of HolonIQ / Creative concepts for the four pillars and organising global creative communication / Rebranded B2B sector and oversaw global roll-out / Managed global team of Creatives in Singapore, Kuala Lumpur, London and Columbia / Managed global UX/UI team in London and Bangalore – moving them from a technical to a more creative focus within Institutional Marketing, working with them on branding and visual communication / Member of the Global Product Launch Team for QS 360 / Creative concepts – web projects, web navigation, reports, all global social media, brochures, newsletters, e-shots, direct mails, conference and summit branding / Website creative, construction and backend (coding) liaison – redesigned qs.com / QS Conference and Summits – rebranded the 12 global annual conferences, and graphics
related to each – webpages, socials, conference onsite branding, post-summit reports, etc / Client database communications and analysis/reporting / Reporting to senior stakeholders – budgets, staffing, work status, conference wash-up reporting etc / Supplier liaison – print, video, web, creative / Photo and video art direction for corporate videos and conference and summit reviews / Day-to-day management of Global Creative workload / UX/UI workflow management and liaison with clients & stakeholders / Wrote and implemented the Video Production Protocol, instigated a storyboard approval process for senior stakeholder to manage final result expectation / Member of QS Senior Leadership Team – part of the Global Institutional Marketing Group / Instigated a uniform Product Naming Protocol globally / Participated in monthly Sales Meetings, communicating all relevant marketing tools to the global marketing team / Liaison with Senior Stakeholders on the Executive Leadership Team Creative and branding projects / Initiated a Brand Asset Management System project, from concept, organisation to implementation / Applaud Award winner / Produced all internal onbrand Pres Decks in PowerPoint for Global Sales Teams and organised Loom training / Executive team senior stakeholder liaison / Liaison with Content team on a daily basis for copy and content
Creative Director
Brand Guardian / Creative direction for eight start-up brands / Creative concepts for product launches / Corporate Branding – responsible for writing Brand Guides and presentation decks for all / Creative writing / Product packaging / Digital advertising / Website creative & creation, construction and backend (coding) liaison / Brand ethos and brand guidelines / Social media pillars, calendar, concepts and strategy / Supplier liaison / Client liaison / Board meetings & presentations / Brand operations director – facilitating all aspects of the brand / Reporting – brand/company creative marketing status on a weekly basis with data analysis and forecasting / Budget management for spend on all brands / Team management – writing job descriptions, recruiting, line management, appraisals, disciplinaries / Client database management and analysis/reporting / Photoshoots – art direction, concept, styling, organisation / Data analytics / Customer communications – e-shots, newsletters, WhatApp broadcasts, insta engagements, socials / Packaging & POS
Head of Creative
Brand Guardian / Creative direction / Corporate Branding / Print buyer (annual budget £4m) / Print & digital advertising / Social media digital graphics & websites / Logo design / Exhibition concepts & graphics / Client creative presentations / Organisation & art direction of photoshoots / Line management of design department staff / Day-to-day management of Studio workload / In-house database management / Author of the company Sustainable & Responsible Mailing Guide / Author of the TF Environmental Printing Policy / Digital brochure & communication design / Digital creative proposals / Responsible for creative communications of sub-brands such as TFSC, Ealing Trailfinders Rugby Club, Ealing Trailfinders Cricket Club
European Creative Manager
Pan-European print & digital creative marketing campaigns / Packaging concepts & creative / Digital marketing & web design in multilingual formats / Line management of design department staff / Brand Guardian / Creative rebrand & end-user roll out / Strategic planning & budgeting / Print buying for European markets / Art direction, styling & co-ordination of photo shoots / Scheduling / Day-to-day Studio management / Creative project management / Creative input in NPD & concept scamps / Creative support for European markets / Archiving & data-basing
Senior Designer
Creative concepts & design artwork / Mentoring design team / Creative collateral to support council activities / Building and maintaining a portfolio of clients / Art direction of photographers and illustrators / Pre-pressing for the in-house printing team
Art Editor
Organising & running design teams on a day-to-day basis / Creative concepts from original briefs to be tested at international industry fairs / Creating & implementing style guides – originating & overseeing page layouts / Maintaining artistic and style consistency throughout a project to final publication / Commissioning and managing agencies / Art direction & styling of company photoshoots
Software
InDesign
Illustrator
XD
Photoshop
After Effects
Word
Excel
Powerpoint
Vagaro (CRM)
Booking4Time
Wix
Figma
Canva
HubSpot
ClickUp
Brands
