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Ellen Woodward

I'm Ellen! Welcome to my website. I am an experienced Head of Creative, responsible for all design output for
a luxury brand and a passionate and diligent Brand Guardian. I also am more than capable managing design/creative teams, workload strategy, appraisals, art direction, digital & websites, department budgeting, scheduling, database management, data analysis, end-user fulfilment, client liaison, presentations
to third parties and print buying... amongst other things!

Head of Creative

Brand Guardian - writing, implementing & upholding
Creative direction of the company client Magazine 
Corporate Branding update and implementation role-out
Manages in-house database of 95,000+ images & creative resources
Print buyer with an annual budget of approx £4m
Weekly Print Advertising – 50+ adverts a week 
Digital advertising
Social media graphics & creative concepts 
Logo design for all company sub-brands & NPD
Vector map origination
Exhibition concepts and graphics
Client presentation of all creative projects
Organisation & art direction of product photo shoots
Line management of design department staff
Produce the company Sustainable & Responsible Mailing Guide
Wrote the company Environmental Printing Policy
Artwork archive & database
Creative input in NPD – graphic concepts
Day-to-day management of the Studio
Web & Digital

European Creative Manager

Pan-European Brand marketing campaign creative concepts

Packaging concepts & creative – liaison with Packaging Technologists

Marketing collateral & web concepts for pan-European brands in multilingual formats

Project-managing creative agencies & freelancers

Brand Guidelines Guardian, ensuring adherence & European implementation

Creative rebrand & end-user roll out

Strategic planning and budgeting for the Brand

Print buying for all company collateral across 11 European markets

Art direction, styling & co-ordination of company photo shoots

Scheduling – assuring cost effective project delivery

Day-to-day management of the Studio

Creative input in NPD and supplying concept scamps as required

Creative communication support for European markets, understanding & adapting to how each has unique marketing needs 

Archiving and data-basing all European design projects

Senior Designer

Creative concepts & design artwork

Mentoring design team

Creative collateral to support council activities

Building and maintaining a portfolio of clients

Art direction of photographers and illustrators

Pre-pressing for the in-house printing team

Art Editor 

Organising & running design teams on a day-to-day basis

Creative concepts from original briefs to be tested at international industry fairs

Creating & implementing style guides – originating & overseeing page layouts

Maintaining artistic and style consistency throughout a project to final publication

Commissioning and managing agencies

Art direction & styling of company photoshoots

- Trailfinders

- GBC Laminators

- Nobo Office Products

- Sasco

- Kensington

- W8 Café

- Trailfinders Sports Club

- Ealing Rugby Club


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